Community Choice Credit Union

the challenge

Discover the right mix of technology to support their unique brand and delight their members with superior, personal service.

the journey

Everything was different from the beginning as Community Choice Credit Union has a unique and memorable brand. From offering yoga in their downtown Des Moines location, karaoke in the lobby, and a giant dum dum wall at their Ankeny location they strive to create an environment that brings members into their UNBanking centers. At DBE, we had to show how our technology could complement their culture and support their brand and vision.

Josh Cook, President and CEO at Community Choice Credit Union, knew there was no choice other than to upgrade technology in order to stay ahead and put their credit union in the position to hire, train, and retain staff. With ITM technology, it’s a natural transition to deliver superior and consistent member service, every time.

When you see the Community Choice logo or you walk into our branch, we don’t want to be like everybody else. We want to provide an unexpectedly delightful experience for our members.

Josh Murphy, VP Retail Banking at Community Choice Credit Union
the outcome

With DBE’s guidance, Community Choice Credit Union implemented 15 ITMs across their 8 UNbanking Centers in Central Iowa. With ITM, Community Choice was able to offload the compliance, security, and dual control process from their staff so they could be involved in more value driven areas and create an enjoyable experience for their members that was on brand.

Community Choice found ITM to be right technology to provide a personal and fun member experience through their customizable screens and face-to-face live teller interaction.

DBE will bring solutions before we even think of them. The team we have worked with has been wicked smart.

Josh Cook, President and CEO at Community Choice Credit Union
We are an UNbank
Comm Choice

At Community Choice, we UNbank. That means doing things the big banks won’t. We’re a member-owned cooperative that was established and continues to operate on the principal of members helping members. We’re not owned by a holding company or some crazy, faceless conglomerate. We’re owned by over 50,000 Iowans that are just like you.


Number of Branches



794 Million


Central Iowa

We can get an ITM from a multitude of vendors, but it is the level of service that really is the bread and butter of the relationship. DBE is the pinnacle of service.

Josh Murphy VP Retail Banking at Community Choice Credit Union